In 1906, Byrrh, a now iconic French apéritif created in 1866, sponsored a poster advertising contest. The rules required that specific descriptives and phrases be prominently readable: Hygienic, tonic, a generous basic wine with quinine. There were 113 postcards derived from this poster project and prizes awarded from first to sixth place. Coming in among the 31 fifth-place winners was Raphael Kirchner and the artist of this card, Parisian Georges Bruyer (1883-1962). [Note that the postcard says there were only 112 laureates, not 113, because one entrant placed twice.]
Bruyer is particularly known today for his engravings illustrating the 1914-1918 war, but in this illustration for Byrrh, the scene is less serious and more seducing. A curvaceous woman in a ruffled gown looks demurely innocent holding up a small glass of Byrrh while an Edwardian gentleman behind her takes off his white gloves. They are set against a mottled background of deep red-orange and black. The prerequisite Byrrh phrases are written at the top in a cornflower yellow.
This postcard, about 3.5 by 5.5 inches, is in overall mint unused condition. Incredibly preserved for something produced 114+ years ago! The sporadic little white dashes you see are inherent to the printing and not near as prominent as the direct scan makes them seem. I suggest looking at the full-view scan about 2 feet away from your computer for a more accurate idea of what your card will look like in hand. After purchasing this postcard, if you would like to turn it into a poster for wall art, I'd be happy to supply you with a 1200 dpi scan at no extra charge. And I can 'clean up' any of those white specks for a pristine look.
Unique French Postcards for the Serious Collector and Other Delights from France!
I'm Shopping at the Second Largest Flea Market in France and Discovering the Brittany Region! See You in November!