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This is one of those cards that I have to insist you push yourself away from the computer monitor about 2 feet:) Direct scans are quite brutal (like examining a postcard under a jeweler's loupe) exposing every paper fiber and blemish. Conversely, with the naked eye, held in hand, this Nestle advertising card oozes with charm! The only real blemish that will stand out after you've oo-ed and ah-ed and start critically looking at everything is the spot on the nose of the second litter carrier. Overall, you'll see a darling Art Nouveau flourishing border and lots of gold leaf detailing.
There are foxing spots and corner wear, but nothing capable of detracting from this royal Marie Antoinette-style procession, which just happens to also be an advertisement for Nestle Farine. Nestle's web site says "1867: In Vevey, Switzerland, our founder Henri Nestlé, a German pharmacist, launched his Farine lactée, a combination of cow’s milk, wheat flour and sugar, saving the life of a neighbour’s child. Nutrition has been the cornerstone of our company ever since."
The text at the bottom is a birth announcement! The top dotted line is the space for the baby's name followed by "has the honor to inform you of his arrival in the world (... dotted line space for date) . We are doing well, momma and me."
Unused, this card has an undivided back, which dates its printing to 1903 or earlier. Printer's marks notes it's a lithograph. "Sauberlin & Pfeiffer of Vevey, Switzerland, was a printer and publisher that used line block with a simple RYBK pallet. The posters and postcards they produced displayed a flat graphic style." (Metropolitan Postcard Club of New York City).
Size: 5.5 by 3.5 inches.
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NESTLE Farine BABY in Litter/King Carrier Birth Announcement Antique French Advertising Chromolith Postcard
$6 USD SOLD
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