In the post WWI years, special occasions were celebrated, not merely with greeting cards given in an envelope, but with framed, elaborately designed poetic sentiments. Framed poetry was a more permanent and charming way to mark a special day. The recipient could hang it on the wall as a reminder of the giver’s thoughtfulness. Publishers of these unique framed poems, now known as mottos, usually started in the greeting card business or as a quality children’s book company. Prominent publishers included the Buzza Company, Art Publishing Company of Chicago, Volland, and Gibson. The finest illustrators of the times designed graphics for verses by well-known authors and poets. Economics and changing times all led to the demise of framed motto publishing by the end of the 1930’s.
This motto “MOTHER”, produced by the Art Publishing Company of Chicago, is marked “c1930 Art Pub. Co. Chi. Printed in U.S.A.” It is in its original carved silver wooden frame and measures 5 ¾” x 7 ½”. The deco style image in shades of green, pink, yellow and blue with gold highlights shows a mother waving her handkerchief as her two children and their scottie go off to school. The poem reads:
“If I ever do anything splendid, /If I ever am noble and true,-
Twill be because you, Dear Mother,/Loved me and helped me through;
For you give me the real inspiration/To measure up and to be
More worthy of all your goodness/And your wonderful faith in me.
The motto is in perfect condition. Please examine the photos for more details and feel free to contact me if you have any questions. Thank you for visiting my shop today.
1930 Framed Motto for Mother’s Day —Mother