The Universal brand, manufactured by Landers, Frary and Clark, was just that. It was universal - everywhere it seemed. Nearly every household had at least one of their products in use. Everything from kitchen scales to iceskates were made in their factories, employing at one time three thousand souls. Too big to fail! They reigned supreme for 100 years, but alas, in 1965 they were sold off to General Electric after several failed attempts at resurrection by several failed suitors. They had spread themselves too thin, like butter on toast from one of their own appliances. You can own a piece of history from this once venerable giant - and a cool one it is! This all aluminum juicer gleams like new, has nifty lettering, and if you want to crush fruit in it, go on ahead. It's big! It's sturdy! It's Universal! Patented in 1933, this juicer has the sexy machine age lines we expect from the era. So cool just sitting there!