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Three Vintage 1930’s, 50’s, 60's Store Christmas Activity Books and a Store Christmas Comic Book for Children
Pictured for sale are Three Holiday/Christmas Activity Books and One Comic Book that were given free to youngsters when they went shopping with their parents for clothing and toys during the Easter, Thanksgiving, and Christmas Holidays.
Growing up in 1950's I remember quite well receiving these wonderful activity books from department stores and shoe stores when my mom took me shopping. The four booklets range from the year 1931 through 1960 and are listed below along with a description and the condition.
1.)1931 Activity Booklet from Pomeroy's Department Store in Reading, Pennsylvania. The booklet is titled, "Here are The Things That Santa Claus Brings" “But What Brings Santa Claus?”. The booklet has 16 fun-filled pages with 12 different activities for youngsters to do. Two pages are missing where a child would have written his or her letter to Santa and then dropped in a "Santa Box" on the six floor in Pomeroy's. The main store in Reading had over 324,000 sq. ft. with a bargain basement and six more floors. The entire sixth floor was full of Christmas presents for young and old and decorations which were seen by 10's of thousands of people as they visited the store. Pomeroy's opened on April 1, 1876, and added 14 stores over the years but with slower business due to the introduction of Shopping Malls they eventually sold out to the owner of Bon Ton stores in June of 1987. This store was by far one of the most beloved stores of the Babyboomer Generation during the 1950's and 1960's in all of Pennsylvania. It measures 7 1/2" x 10 1/2".
**Condition: The front and back covers are in fair+ condition, clean and bright. The inside pages are in good condition, clean and bright. *Covers: There is surface wear to the covers, wear along the spine, tears at the top and bottom of the spine, wear and pieces missing from the corners, and there is wear along all the edges.*Inside pages: There is a tiny corner piece missing from the bottom right corner of the second page, a picture is in pencil on the fifth page, a picture on the tenth page is colored in, and a tiny corner piece is missing from a corner of the 14th page and the 15th page.
2.)1960 “Merry Christmas Story and Coloring Book” from Newberry's Department Store. There are 16 pages to color in this very cute book. In addition there are five pages in color showing fantastic toys that could be purchased at Newberry's for Santa to place under the Christmas Tree in 1960. The store was founded in 1911 in Stroudsburg, Pa., by J.J. Newberry. The Five and Dime Store had over 560 stores and only the Woolworth's Five and Dime Stores had more stores across the country. After 90 years they closed their final store in 2001 in Portland, Oregon. It measures 7 1/4" x 10 1/4".
**Condition: The front and back covers are in good+ condition, clean and bright. The inside pages are in very good condition, clean and bright. There is a small stain at the top and bottom left corners of the front cover. There is a small stain at the top right corner of the back cover and a ½” tear and three tiny tears along the bottom edge of the back cover. *Inside Pages: There is a small stain on the top and bottom of the inside of the front cover.
3.)This very rare Child's Activity Workbook is from 1955 and copyright by Richard F. Seiverling and published by The Hershey Chocolate Company of Hershey, Pa. The book is titled, "The Hershey Twins Dickey and Lainey" "Visit The Farm”. Stories and ideas are by Richard F. Seiverling and illustrations and designs by Edward J. Tylden. The activity book could be found in the amusement park for kids to purchase but it was also made available for teachers as an educational, informative, and supplementary reading book and entertaining tool for students. The booklet has 32 pages filled with activities showing mom and dad at home with the kids, the kids at home and outside at school and a trip to a farm, all of which they could color. It measures 9" x 11 3/4".
**Condition: The front and back covers are in good condition, clean and bright. The inside pages are in very good condition, clean and bright. *Covers: There is light surface wear to the front and back covers, light wear to the spine, light wear to the edges, and a minor crease mark to the bottom left corner of the back cover.*Inside pages: All the inside pages are very clean and uncolored and in fantastic condition.
4.)The last item is a 1945 "Buster Brown Comic Book", No. 29, which were given away in shoe stores that carried Buster Brown Shoes. During the 1940's Smilin’ Ed McConnell along with the Buster Brown Gang were heard on the radio and TV every Saturday morning featuring songs, jokes, and stories. This is issue number 29 and features Smilin’ Ed and the gang at Christmas and was given away by the Wetherhold & Metzger Shoe Store in Allentown, Pennsylvania. The story is all about Ed and the Gang as they search for the perfect Christmas tree and all the crazy things that happened before and after the tree was put up. Also there is a jungle adventure titled, "Ambush", and another out of this world story titled, "Space Trap", about The Star Queen, a giant space liner of the future as it makes a routine flight from Earth to Venus when it is suddenly attacked by a mysterious Sky Raider.
**Condition: The front and back cover are good+ condition, clean and bright. The inside pages are in very good condition, clean and bright. *Covers: There are tiny crease marks at the corners, light surface wear to the covers and edges, and a crease mark down the center of the front cover.*Inside pages: There are tiny corner folds on a few of the inside pages.
As a little boy growing up in the 1950's it was really cool to get these and sitting on the floor at home and playing with them. A cool gift to give your parents or your grandparents that grew up in the 1950's and 1960's who will surely remember getting them from when they were little kids
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Walt and Barb Roman, Macungie, PA
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