VINTAGE WOMENS 1950S KING LOUIE BOWLING SHIRT
Measurements :: Underarm lying Flat: 36 - 40" Max / Waist: 36 - 38" MAX / Overall Length Front: 23" / Overall length Back: 25" / Across top of Shoulders: 17" / Sleeve: 8"
Size :: Inside vintage label reads size 36.
Maker :: King Louie / Rite Roll Collar
Condition :: Excellent. Clean and Ready To Wear!
"King Louie was owned by the Lerner Brothers Manufacturing Company of Kansas City, Missouri. Lerner Brothers had been established in 1937 as a maker of caps. By 1948 they were making gabardine bowling shirts under the King Louie label. This was a part of their holiday sportswear division. According to company lore, the company began making bowling shirts when owner Victor Lerner joined a bowling league and his team needed shirts".
"King Louie had an interesting advertising slogan: “Shoot 300 for 300 Dollars.” The company promised to pay $300 to any bowler who bowled a perfect game while wearing a King Louie shirt".
-courtesy vintage fashion guild
Vintage 1950s King Louie Bowling Shirt Rockabilly Size 36