Framed Advertising Tearsheet from FLAIR Magazine 1950

This is a framed tearsheet from the infamous and highly sought after FLAIR magazine, published for one year in 1950.

This offering is an advertisement for Crescendo gloves, illustrated by Rene Gruau.
Dimensions: 20" x 17"

Publisher Fleur Cowles founded Flair magazine in 1950, and it folded a year later. The magazine, which Time described at its launch as "a fancy bouillabaisse of Vogue, Town & Country, Holiday, etc.," was celebrated not only because of its design and editorial production by European art director Federico Pallavicini (né Federico von Berzeviczy-Pallavicini) but also because of its lavish production. It was the resulting cost of production that killed the magazine, since the expensive special costs (for cover cut-outs for some issues, for example) could not be supported in the long run. This magazine and its photographs are now sought after by collectors.