Vibrant, antique Victorian trade card featuring beautiful flowers against a metallic silver background. Advertisement is for "GARDNER BLANDIN, DEALER IN PICTURES & PICTURE FRAMES, 230 WESTMINSTER ST., PROVIDENCE, R.I. First Door above Grace Church." Gardner Blandin's shop was at this address from 1877 to 1889 so that would be when this card was produced. Framed with archival materials. Measures 7 3/4" x 6 1/4". Perfect to hang at home or to give as a gift!
Gardner Blandin from The J. Getty Museum website
Gardner Blandin was an American photographer active in Providence, Rhode Island in the 1860s - 1870s
Gardner Blandin (American, 1839-1913) from The New York Public Library's website
Roles: Photographer, Distributor
Studio/Business from 1877-1889 was at 230 Westminster Street, Providence, RI
Victorian Trade Cards from Collector's weekly website:
Victorian trade cards are an early form of collectible advertising. Popularized after the Civil War by businesses, they offer a colorful and diverse look at popular culture and society in the late 1800s. Trade cards originated in England in the 1700s with tradesmen advertising their wares. But the advent of lithography in the 1870s made it possible to mass-produce them in color, leading to a golden age from 1876 to the early 1900s when halftone printed newspaper and magazine ads became more economical.
Trade cards typically had a picture on one side and an ad on the other. There were custom cards printed for specific products, and stock cards which could be used for any product. Trade cards were popular for medicines, sewing, and farm equipment, and a range of other products. Some rare Victorian trade cards are now worth thousands of dollars, for example cards advertising Clipper Ships traveling from the East Coast to California in the 1860s.
Framed Victorian trade card for store in Providence Rhode Island of flowers