The Hollycraft jewelry was designed by the Hollywood Jewelry Manufacturing Company, which was founded in 1938. The Hollycraft mark was first used in 1948. The company ceased operations in 1971. This lovely brooch takes a departure from the usual pastel colored rhinestone design for which Hollycraft is known. A gold-tone floral bouquet studded with twelve large watermelon rivoli rhinestones in a rainbow of colors, varying from green to blue to red depending upon the light and angle of the brooch. It also contains small blue rhinestones for balance. The brooch measures 2 1/2" in length and 1 3/4" in width, has a safely clasp an is stamped "Hollycraft". Near mint condition and ready to wear.