1880s Victorian patent medicine stock advertising trade card featuring a classic image of the standing deer stag - adapted from Edward Landseer's 1851 painting "Monarch of the Glen" – and almost identical to that The Hartford Insurance Company by 18990 had adopted as its famous logo. This version shows the standing stag with thin white clouds drifting across a full moon in the sky behind it. Fine lithographed image printed in pastel brown, blue and green.
The original "Monarch of the Glen" painting was purchased in 1916 by Pears Soap Company and featured in their advertising. It was later sold to John Dewar & Sons distillery and became their trademark before similarly being used by Glenfiddich Scotch.
In the sky above the stag on the front is a hand-stamped exhortation to "Cure Your Cold with Townsend's A-1 Cough Mixture" - followed by a truly remarkable equivocation for a patent medicine of the day – it "Hardly Ever Fails"! You don't THAT statement made even in these days of FDA required "truth-in-advertising"!
On the back is a printed advertisement for Emory's Cathartic Pills manufactured by the Standard Cure Co., 197 Pearl Street, in New York City. We have also seen Emory pill advertisements in several 1880s newspapers. This ad claims Emory's pills purify the blood, and are the BEST EVER MADE for "Costiveness" (?), Indigestion and Headache. Unlike some other patent medicines of the day, Emory's pills appeared to actually be relatively benign – "purely vegetable, harmless, pleasant, infallible" and prepared from "May Apple". The ad concludes with several testimonials by several satisfied customers.
Stock trading card measures 4-7/8" high x 2-7/8" wide.
PHOTO NOTE: Small defects are exaggerated by the scanning process, and many are barely noticeable when viewed in person. The photos also distort the clarity of the images and sometimes the intensity of the colors. The muted "grainy" look is a distortion. The colors are often more vivid and the clarity greater when viewed in person.
CONDITION NOTE: LOOK CAREFULLY AT THE ATTACHED PHOTO. Condition is accurately shown. This stock trade card is in near mint condition. The images on the front are very clean. There are no tears or creases, and the corners are sharp. The back is very clean with no glue residue or stain. The advertising copy is complete, sharp and readable. ALL DEFECTS ARE VISIBLE IN THE PHOTOS.
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