Lovely c1890 Victorian trade card with lovely lithographic colors on a satin-textured "fabric" finish, with advertising for New Home Sewing Machine Co., headquartered in Orange MA. The back lists the many branches of the company, and its general dealers.

This card features an extraordinarily complex composite image of the New Home machine, a large gold ribbon, a bouquet of daisies, and a fishing bond landscape. This fine lithography is signed by the famous lithographer J. Ottmann Lithographing Company, located in the landmark Puck Building in New York City, home to the famous Puck Magazine of the late 19th Century.

Founded as the Johnson, Clark & Company in 1869, the company was reorganized as the New Home Sewing Machine Company in 1882. The company made vibrating shuttle and rotary sewing machines under the "New Home" brand; and also supplied machines to retailers who sold them under "badged" names. In 1927, New Home merged with The Free Sewing Machine Company. In 1957, it was taken over by the Janome Corporation, who still manufactures certain sewing machines with the New Home name.

Jacob Ottmann began his lithography career in 1870, and by 1874 had become a partner in the firm Mayer Merkel & Ottmann, which in 1879 moved its business into the same building as the firm's most renowned client, Puck magazine - the first weekly magazine in America to offer color illustrations.
One of America's largest lithographic firms, Ottmann's company did they did a wide variety of work, including advertising posters, pamphlets and reproductions of oil and watercolor paintings. In the 1880's and 1890's Mayer Merkel & Ottmann had joined the Donaldson Brothers as the two largest American trade card producers. Mayer, Merkel & Ottmann made practically no stock cards, but instead produced specially designed cards for individual advertisers.

In 1885, Ottmann took over the business, renaming it J. Ottmann Lithographing Company. In 1886, Ottmann and the publishers of Puck magazine, moved into a new office building on Houston Street – known as the Puck Building, it is today a New York City historic landmark. The J. Ottmann Lithographing Company remained in business until the first decade of the 20th century, after which it was merged into the United States Printing & Lithographing Company.

The size is 5-1/4" high x 3-1/8" wide.

PHOTO NOTE: Small defects are exaggerated by the scanning process, and many are barely noticeable when viewed in person. The photos also distort the clarity of the images and sometimes the intensity of the colors. The muted "grainy" look is a distortion. The colors are often more vivid and the clarity greater when viewed in person.

CONDITION NOTE: LOOK CAREFULLY AT THE ATTACHED PHOTO. Condition is accurately shown. This is a satin-finish "textured" card, with very nice images with wonderful detail and warm pastel colors - but not perfect. The principal images on the front are very clean. However, two corners have "issues" - one repaired margin tear and two reinforced corner creases. The back is very clean, with a very light glue residue stain. The advertising copy is complete, and very readable. ALL DEFECTS ARE VISIBLE IN THE PHOTOS.

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Connecticut Yankee Antiques and Collectibles

c1890 New Home Sewing Machine Company Victorian Advertising Trade Card – J. Ottmann Lithography - Satin-Textured “Fabric” Finish


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