1954-1955 Howdy Doody Television Show Ice Cream Club Toy advertising premium Prize List - RARE four-page colorful booklet of Howdy Doody toys available in exchange for Howdy Doody ice cream treat wrappers. This is a wonderful resource for the serious Howdy Doody collector!
Howdy Doody Ice Cream was one of the many sponsors of the Howdy Doody television show through much of its time. T he premium list says it was manufactured “under license from Doughnut Corporation of America.”
The original Howdy Doody TV show, was created by “Buffalo Bob” Smith who was the star real person performer on the show. It ran for over 2300 episodes on NBC from 1947 through 1960, and originally was the first show of the broadcast day. Stars of the show included the puppets Howdy Doody, Heidi Doody, Major Phineas T. Bluster, Dilly Dally and Flub-a-Dub. In addition to Buffalo Bob, other live characters included the silent Clarabell the Clown, Chief Thunderthud, and Princess Summerfall Winterspring. The live audience of approximately 40 kids sat on the set of the show in a section known as the “Peanut Gallery”.
The front page of the premium list features a big picture of Howdy Doody and Clarabell holding a large orange “Cream Ice” bar, together with images of the six different Howdy Doody Ice Cream product wrapper bags which could be collected and exchanged for the toy prizes listed inside. These included: Howdy Doody Cream Ice; Howdy Doody Ice Cream Sandwich; Clarabell Banana Bar; Howdy Doody Ice Cream; Howdy Doody Twin Pop; and Howdy Doody Fudge Bar.
The two center pages contains color pictures of the toy prizes which could be obtained for Howdy Ice Cream wrapper bags AND cash – with pictures of the toy prizes, and the number of wrappers and amount of cash required for each – interspersed with pictures of the Howdy Doody television show characters including Howdy Doody, Clarabell the Clown, Dilly Dally, Flub-a-Dub, Mr. Bluster and Princess Summerfall Winterspring.
The toy prizes pictured include: Farm Buggy Model Kit; Howdy Doody Beach Ball; Howdy Doody Ukulele; Howdy Doody Doodle Slate; Junior Swim Goggles; Howdy Doody Magic Talking Pin; Howdy Doody Sailor Hat; Baseball Gloves (Fielder Glove & Catcher Mitt); Pal Football; Rocket Express (Space Shaker & Cup); Space Beanie (with Silver Plastic Space Charms); Howdy Doody Western Tie & Holder; Space Wrist Compass; Clarabell T-Shirt; and Howdy Doody Sun Ray Camera.
The back page contains information on how many wrapper bags were needed to obtain prizes without a cash payment; information on mailing in wrapper bags; and information on how to join the Howdy Doody Ice Cream Club. (For only 10-cents you would receive a Howdy Doody Membership Button, Membership Card, and an 8'' x 10'' color picture of Howdy Doody!)
Premium list booklet measures 13-3/4'' x 9-7/8'' open.
PHOTO NOTE: Small defects are exaggerated by the scanning process, and many are barely noticeable when viewed in person. The photos also distort the clarity of the images and sometimes the intensity of the colors. The muted "grainy" look is a distortion. The colors are often more vivid and the clarity greater when viewed in person.
CONDITION NOTE: PLEASE LOOK AT THE PHOTOS CAREFULLY. Booklet is in excellent condition. No tears or folds, and only a few small spots, stains, and fingerprints – all visible in the photos provided. ALL DEFECTS ARE VISIBLE IN THE PHOTO.
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