Thin paper die-cut White Sewing Machine late Victorian advertising trade card – an exceptionally colorful maple leaf proclaiming "The White is King", and touting its durability, "success without parallel", and 100,000 in annual sales. The connection between White Sewing Machine and the maple leaf is a mystery to me; but sewing machine collectors may know the answer.
The 3" high x 4" wide maple leaf lithograph features a lovely gradual transition of colors - dark green color fading into bright yellow into deep red – with white veins and white lettering. The lithographer is unidentified. Card is undated, but the company's advertising claim of 100,000 sold a year may provide the knowledgeable sewing machine card collector with a better circa date.
Thomas Howard White started producing chain stitch machines in 1858 in Massachusetts. In 1866 he moved his factory to Cleveland, Ohio under the name White Manufacturing Company, incorporating as the White Sewing Machine Co. in 1876. From 1924 onward, White sewing machines were sold through Sears and from the 1930s forward, White manufactured all the sewing machines sold by Sears. Machines labeled as Minnesota, Franklin and Kenmore made from the 1930s to the 1950s are, in fact, vintage White sewing machines. The White Sewing Machine Co., is one of the few early sewing machine Companies to have survived to the present time.
CONDITION NOTE: Thin-paper card is in like-new condition. Die-cut leaf points are intact and sharp, with not bends or tears. Back is clean – no glue residue or discoloration.