This gold backed card with a central image of a baby surrounded by flowers and backed by blue on gold advertises Ira A Lovejoy Pure Candies. The candies were sold in drug stores on the East Coast and there are trade cards that advertise the candies at specific retailers. This card specifically advertises the candies made by Ira A Lovejoy in Rochester New York.

The back of this card is blank but there is light glue residue indicative of having been steamed from an album. The card measures 4 1/2 x 2 3/4 inches. Condition is otherwise good.