This must be a lucky tape measure because it sports a green 4 leaf clover and is in the shape of a horse shoe! The case is bright red plastic. There is a loop at the top for a key chain. It measures 1 1/2 by 1 1/4 inches. The back side is plain. The front is also embossed with W. Germany. The case shows surface wear, but there are no cracks. The metal tape measure retracts appropriately. This is a nice vintage item.