An original cardboard advertising from the 1930s / 1940s for the French company Heudebert. This company was created in 1903 by Charles Heudebert around a revolutionary product at that time: toasted bread (Biscotte in French) which was an economical way to preserve and distribute bread. The company was used during the first world war to produce bread for the soldiers. After the war, the company experienced its golden years. The brand still exists today but is owned by LU. Even today biscotte are widely used during breakfast.
These signs were used in food stores (Epiceries) where the brand was distributed. It has a very nice graphic appeal with the black background and the popping embossed words Biscottes in yellow and Heudebert in red.
Condition: The sign is in good vintage condition with a bit of water and tear. The paper is coming out a bit from the cardboard around the edge as seen on pictures 4 and 5, probably due to water contact. There are 2 holes on the top corners as well as a small hook in the back to attach on the wall.
Dimension : 12" (30 cm) Long x 8¾" (22 cm) Wide
Weight: 3.8 oz - 106 gr
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