For your consideration is a vintage Colgate FAB Advertising Celluloid Measuring Tape. It has a yellow cloth measuring tape with a metal square loop end for pulling the tape out. It displays a Colgate FAB detergent box on the front and reads on the back: Measure all other Flakes by the FAB standard. Safely Washes Fine Fabrics, Colgate & Co., New York. Also marked by the manufacturer of the tape measure on the side: L. D. Carroll, Chicago. (Hard to read the first 2 letters.) From around the 1960's. In very good & vintage working condition. Approx.: 1/2"D X 1 1/2"Rd.