This is an old electric sign which was meant to advertise but in fact it isn’t advertising anything! The sign has a plastic front with a metal housing that holds a light bulb inside. The blue on white front reads; “have a cool …..NOW! Been a Long Time A-Brewing”. The latter is the slogan that was used by “the Friendly Beer” Grain Belt. Why the Grain Belt name was never printed on the sign is a mystery but it does allow for the sign to be used in a rather generic way for any other beer or perhaps iced coffee or tea! The sign has hinged legs that can be used to set the sign on the counter or they can be clipped together with a spring and then hung in a window with a piece of chain or wire (not included). On the back is an original label by American Sign Co. and the sign body is stamped Minneapolis Brewing Company Mpls. Minn. 623. I believe this from the late 1950’s or early 1960’s.
It measures about 10 ¼” wide by 5” tall including the feet by almost 3” deep and is in very nice condition with minimal wear. The hard plastic is shiny with almost no scuff wear and there are no cracks. It is in working condition as shown in the photos, however, I can’t figure out how to get into it when the bulb needs to be replaced so it is being sold as-is with the possibility that the bulb can’t be replaced.
The pictures are not shown at actual size. Please refer to the description for actual measurements.
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Vintage Electric Advertising Bar Sign - Minneapolis Brewing Company Beer