This old celluloid tape measure is advertising Toi-Tot by Hush-A-Babe Furniture Company of Chicago. I would assume this was a line of baby furniture. This was apparently a Christmas give away as it reads: Season's Greeting on the one side. It's baby blue with brown lettering. It has a locking mechanism on the edge that is suppose to hold the tape from reacting. It was made by the Parisian Novelty Co. of Chicago and the patent dates this to about 1951. The yellow cloth tape has inches on one side and drink recipes like Silver Fizz and Dry Martini on the other.
It measures about 1 7/16" in diameter and is in good condition with minimal surface wear. The tape is in good condition with very light fraying for the first 1 1/2". It pulls out and retracts well but the locking mechanism only holds occasionally.
The pictures are not shown at actual size. Please refer to the description for actual measurements.
Don't forget to check out the other antique and collectible tape measures in our shop including figural celluloid ones!
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