This old celluloid tape measure is advertising the Mead Johnson Formula Products Family which is shown on one side with a pinwheel of soft pastel petals. On this side there is a button in the center that is used to retract the tape. The other side has the same type petals each with a product written on it; Lactum, Sobee, Nutrimigen, Probana, Dextri-Maltose and Olac. The yellow cloth tape has inches on one side and centimeters on the other and is marked; Made in U.S.A..
It measures about 1 7/16" in diameter and is in fairly good condition with light wear. The tape is in good condition and pulls out and stays until the button is pushed, then retracts well.
The pictures are not shown at actual size. Please refer to the description for actual measurements.
Don't forget to check out the other antique and collectible tape measures in our shop including figural celluloid ones!
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