This old celluloid tape measure is advertising the St. Croix Co. Co-Op Services. This cooperative was apparently based in Baldwin - Woodville and Glenwood City, Wisconsin as shown on one side of the cream and green tape. The other side has a round logo with two simple trees forms. It has a locking mechanism on the edge to hold the tape from reacting. It appears that the last patent date on it is 1947.
It measures about 1 7/16" in diameter and is in fairly good condition with light wear. The yellow cloth tape is in fairly good condition with light fraying for the first 2 1/2". It generally pulls out and retracts well but occasionally needs a tap or shake for the last couple of inches.
The pictures are not shown at actual size. Please refer to the description for actual measurements.
Don't forget to check out the other antique and collectible tape measures in our shop including figural celluloid ones!
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Wishing you and yours a joyful holiday full of wonderment!
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