This appears to be the "genuine article". It is cardboard mounted on a hand stick and the card part measures approximately 8" x 7 1/2". On the lower right bottom front is printed .... 8747 c. A SCREER Made in USA. The reverse carries an advertising message from GREEN'S FUNERAL HOMES with addresses in
various Missouri cities. The phone that is used in the advert would suggest the fan dates to 1950's or maybe early '60's.
The card does have a noticeable crease top left, some stains and some small paper loss but all in all is in pretty good shape for a cardboard item of around 50 years of age.