This SUNNY JIM Doll is made of printed cloth stuffed with kapok. It depicts the character known as Sunny Jim, who was used to advertise the breakfast cereal 'Force Wheat Flakes' from the beginning of the 20th century until the 1960s. Sunny Jim was a caricature of a gentleman from the early 1800s and was used with several slogans including "High o'er the fence leaps Sunny Jim; Force is the food that raises him!"
The dolls could only be obtained by sending money and "Force Tokens" to the manufacturers of the cereal and they were only available in Britain ...they were never sold in the shops at all. The doll is nearly 16" tall and I have no idea how old he is..there are some split seams and age discolouration so definitely an older one.
At Molloy's MEGA ANTIQUES CENTRE, Takapuna, Auckland, New Zealand
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