An Original ART DECO Advert for PANHARD from the French Magazine L'ILLUSTRATION in 1937 Large Full page Size of 15" x 11 1/4". All items are GENUINE ORIGINALS unless specifically stated as being copies.Panhard was originally called Panhard et Levassor, and was established as a car manufacturing concern by René Panhard and Émile Levassor in 1887.Panhards won numerous races from 1895 to 1903. Panhard et Levassor developed the Panhard rod, which came to be used in many other types of automobiles as well.
From 1910 Panhard worked to develop engines without conventional valves, using under license the sleeve valve technology that had been patented by the American Charles Yale Knight. Between 1910 and 1924 the Panhard & Levassor catalogue listed plenty of models with conventional valve engines, but these were offered alongside cars powered by sleeve valve power units. Following various detailed improvements to the sleeve valve technology by Panhard's own engineering department, from 1924 till 1940 all Panhard cars used sleeve valve engines.
First World War.
Under the presidency of Raymond Poincaré, which ran from 1913 till 1920, Panhard & Levassor's 18CV and 20CV models were the official presidential cars.
During the war Panhard, like other leading automobile producers, concentrated on war production, including large numbers of military trucks, V12-cylinder aero-engines, gun components, and large 75 and 105 diameter shells.
The military were also keen on the sleeve valve engined Panhard 20HP. General Joffre himself (not, till December 1916, promoted Marshal of France) used two 35HP Panhard Type X35s with massive 4-cylinder 7,360cc engines for his personal transport, and these were frequently to be seen by Parisians carrying military leaders between the front-line and the Élysée Palace.
PANHARD Art Deco Advertisement from the French Magazine L' Illustration 1937
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