An Art Deco 1930's stylish badge with enamel on white metal....measures 1 1/4" in diameter....made by Toys & Co, London. The Women’s League of Health & Beauty (W.L.H.B.) was founded in 1930 by Mary (Mollie) Bagot-Stack (1883-1935) and it’s aim was to provide health and fitness classes for all women. The organisation was an immediate success and by 1939 the League had it’s largest membership of over 166,000. During the 1930’s the W.L.H.B also developed internationally with rapid expansion throughout the British Commonwealth countries and North America. One of the League’s founding principals was to provide low cost access at 2s/6d (2 shillings & six pence) to join and promote good health and fitness for women. The W.L.H.B were very successful at publicity and often held open-air mass-formation classes, especially at notable venues such as Wembley and the Festival of Britain (1951). The League continued to develop during and after the Second World War and are still active today as The Fitness League.
At Molloy's MEGA ANTIQUES CENTRE, Takapuna, Auckland, New Zealand
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