Fabulous old Pressed Tin Sign in a wooden frame measuring 23" x 19 1/4". The SIGN has 'Phoenix Assurance Company Ltd' on it so is post 1901 when the company changed its name to this from Phoenix Fire Office. There is a little wear on top left corner but really the piece is in great condition for age.
The company was established as the Phoenix Fire Office in 1782 by London sugar refiners discontented with the rates of premium charged by the established fire insurance offices. By 1783 it had 58 agencies, and the early success of the company meant that by 1790 it was able to establish minimum rates for insuring London riverside wharves and warehouses against fire. From 1782 the company started to insure overseas properties belonging to English merchants. Agents were appointed in France, Germany and Portugal in 1786-1787, and in New York and Montreal in 1804. Business in North America was extended further after an inspection tour in 1808-1809 by the company's secretary.The hostilities of 1812-1814 led the company to withdraw from America, but it continued to develop its business in Canada and Europe. Growing competition in the U.K. forced Phoenix to become more competitive, and led to the purchase of a large number of small domestic local offices in the 1820s and 1830s to reduce the level of competition and develop the business. The 1860s also saw the company expand into Germany. In 1901 it was renamed the Phoenix Assurance Company Ltd.
Towards the end of the nineteenth century the company began to move into other forms of insurance, including life insurance (1895), accident business (1906) and marine insurance (1910). This diversification led Phoenix to acquire other subsidiaries
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