This cool old advertising hand fan is made of cardboard stapled on a wood stick handle.
This sort of fan was often given out at hot summertime county and state fairs as advertising for businesses. Since it was a handy fan, this form of advertising was more readily kept and used than a simple flyer or brochure.
This one features a picture of two sleeping children on the front, and is titled
"Silent as night" at the top, with Servel Electrolux Refrigerator along the bottom.
On the back, this is dated: copyright 1937 Servel, Inc. SPH-1024
It is also marked: Litho in U.S.A.
The back has a photo of an old round top refrigerator, and the copy on the back reads:
"Enjoy Summer with a SERVAL ELECTROLUX.
*No moving parts in its freezing system
*Saves you money
Get All These Advantages:
*ice cream and frozen desserts
*crisp, fresh salads
*more time for yourself and family
*plenty of ice cubes"
beneath that is stamped "Joens Hardware Jefferson, Iowa
The colors on this are neutrals of cream, yellow, light greens and brown with touches of red (the children's lips)
The wood just below the fan has darkened with use: we have not tried to sand this out, we like that someone used this and left their mark.
This has been bent twice: once resulted in a crease at the top of the wood stick that goes all the way across. The other crease runs diagonally from the top to the curved edge below the refrigerator's picture. Even so, this is sturdy and readily creates a breeze when used: it does not flop around due to the bends. Please be sure to inspect all photos provided for you.
Do you attend summer auctions? aren't some of them just sweltering? well, bring along this authentic cooler, and you'll have a conversation starter while you look particularly professionally dapper as you bid on your favorite antiques!
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