"When it Rains, it Pours". This card proclaims that Morton's Salt not only remained the nation's favorite throughout the depression, but moved even further into the favor of U.S. homemakers to achieve 75% popularity. "Morton Salt Marches On". "A modern housewife knows there is no economy in cheap salt. A family can enjoy the best for only 2 cents a week." Calendars are for May / June / July of 1935. Seals of approval from both Good Housekeeping and the American Medical Association. The image is of a fashionably dressed woman wearing gloves and a green suit. The Morton's is in the hand of the cashier. There is a hole in the top for hanging onto ceiling fan strings. In 1935, stores had high ceilings and ceiling fans. Companies like Morton made paper fan pulls with advertising that hung throughout the store where customers could see them. This one is addressed to Footit Grocery, Atchison, KS. The card was printed in Kansas City, MO, U.S.A. The corners are very soft. There is some creasing. No paper surface is missing.
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He says "why?" she says " why not."
Offering the unexpected, the eclectic, the "gotta-have-it.