This vintage Borden's milk bottle name has roots back to Gail Borden who lived in the 1800's. He invented the process for condensing milk and received a patent for the process in 1856. The first successful plant opened in 1861 in New York and it wasn't until 1885 that the company pioneered the use of glass bottles. Elsie the Cow logo was developed as a mascot for the Borden Dairy Company in 1936 to represent the "perfect dairy product". Elsie was an advertising fixture during the 40's and became the official trademark in 1951. In 2000, AdAge named Elsie as one of the top 10 advertising icons of the 20 century.
This milk bottle is 8.5" in height and 3.25" at the square base. The Elsie the Cow logo is on two sides of the bottle with Borden's written above it and The Borden Co. written below the logo. Just below the neck of the bottle, Borden's is written three times around the bottle. At the base of the bottle is embossed: SEALED LG, S, ONE QUART, LIQUID, 622-2, and REG. On the bottom is embossed 66 or 99.There are no chips or cracks. There are minor scratches from normal use and wear.
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