1953 Ad - PEPSI-COLA - 'Fashion is for the Slender'

This is a genuine original magazine advertisement from the October, 1953 issue of the Ladies' Home Journal.

This full-colour, dated beverage ad features a picture of an attractive, young blonde getting dressed in her bedroom. She's pulling on a sweater over her now-vintage lingerie in her pretty, feminine boudoir.

The ad copy for this artist-signed (Bob Levering) illustration highlights that Pepsi "refreshes without filling" as "Today's stylists are doing wonders for the looks of the modern woman. But give some credit, too, to the woman herself. For the modern figure is her own creation."

This advertisement is one of a long-running series that Pepsi-Cola ran in the 1950s that came to be known as The Sociables. The campaign featured illustrations by top-notch commercial artists that portrayed a more stylish, urban and suburban sensibility as opposed to its main competitor's ads. Pepsi used scenes with sophisticated, society types of attractive, affluent adults in contrast to Coca-Cola's depiction of small-town, family-orientated Americana. Many of the 'Pepsi Generation' ads of this era resemble Mid-Century fashion illustrations (in an effort to appeal to women), such was the quality of the artists and the subjects and motifs displayed.

This LARGE 1950s advert measures 10 1/2" x 13 5/8" (approx.). The image of this piece of advertising memorabilia / ephemera has been accommodated completely by a large-format scanner. This Fifties print ad is in excellent condition and is eminently suitable for framing.

Item ID: 19119-4

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1953 Ad - PEPSI-COLA - 'Fashion is for the Slender'

$15 USD

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