This is a genuine original magazine advertisement from the June, 1956 issue of the Ladies' Home Journal.
This full-colour, dated beverage ad features a picture of a smiling bride and groom in newly-wedded bliss. The just-married couple (the radiant bride is still clutching her bouquet) is offering their reception guests bottles of Pepsi on ice alongside the requisite champagne.
The ad copy for this artist-signed (Len Steckler) illustration highlights that Pepsi "refreshes without filling" as "This is the year of the leanest, fittest-looking grooms and slimmest-waisted brides in history."
This advertisement is one of a long-running series that Pepsi-Cola ran in the 1950s that came to be known as The Sociables. The campaign featured illustrations by top-notch commercial artists that portrayed a more stylish, urban and suburban sensibility as opposed to its main competitor's ads. Pepsi used scenes with sophisticated, society types of attractive, affluent adults in contrast to Coca-Cola's depiction of small-town, family-orientated Americana. Many of the 'Pepsi Generation' ads of this era resemble Mid-Century fashion illustrations (in an effort to appeal to women), such was the quality of the artists and the subjects and motifs displayed.
This LARGE 1950s advert measures 10 1/2" x 13 5/8" (approx.). The image of this piece of advertising memorabilia / ephemera has been accommodated completely by a large-format scanner. This Fifties print ad is in excellent condition and is eminently suitable for framing.
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