This is a genuine original magazine advertisement from a 1960 issue of HOLIDAY.
This '60s Pan American World Airways ad features three photographs of airline staff which emphasizes the 'American-ness' of foreign travel - "As low as $298 to Europe and back by Pan Am Jet and you're in U.S. hands all the way!". There is a photo of a pilot: "Not just pilots...but Pan Am pilots! U.S. airmen trained to exacting standards!". The middle picture is of a flight attendant serving coffee: "When it comes to U.S. ideas of comfort Pan Am stewardesses make you feel at home!". The third photo shows a smartly-dressed couple (with white carry-on flight bag over her shoulder) poring over brochures with a helpful employee: "Wherever you go abroad, the U.S. is as close as the nearest Pan Am ticket office!". Along with some sample fares, there is a picture of a Clipper America jetliner at the foot of the ad.
Many vintage ads can act as "time capsules," reflecting the styles and sensibilities of a particular era. Old transportation ads often evoke a strong sense of nostalgia - even for those that had yet to be born! Retro airlines ads may conjure up the glamour and excitement of Jet Age commercial air travel that was treated as a special occasion - people dressed up, and in-flight meals were served on china with proper, non-plastic cutlery by "stewardesses" in crisp, form-fitting uniforms.
Pan Am, a now-defunct airline, has seen an increase in interest, marketing, and merchandising of its brand (with its iconic blue globe logo) since ABC announced the launch of a television series bearing its name in 2011.
This LARGE 1960s advert measures 10 1/2" x 13 1/2" (approx.). The image of this Mid-Century advertisement has been accommodated completely by a large-format scanner. This Sixties print ad is in very good condition with little of the attendant signs of age & wear and is eminently suitable for framing - ideal for the collector of vintage aviation memorabilia or travel-related ephemera.
Items Of Interest: Ephemera; Vintage Paper Collectables; Old Advertising; Antique Prints; etc.
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