This original 1949 French vintage lipstick advertisement is for Le Rouge Baiser, better known as the Red Kiss. The lipstick was groundbreaking at the time as it was the first long lasting lipstick. It was the lipstick preferred by Audrey Hepburn. It was rumored to cross the Atlantic to highlight the lips of Miss Hepburn herself! The advertisement was illustrated by the famed graphic artist Rene Gruau. Gruau is a highly stylized illustrator whose work suggests the nuance of luxury. This image of the woman with hot red lips and blindfolded in a kerchief is an iconic Gruau image that evokes the frivolity and narcissism of femininity. It defines glamour and sensuality with humor.
This work is a prime example of the French propensity for style, flair, and pizzazz in mid-century advertising art. It was originally published in a French periodical. The vintage print is 8.25 x 11 inches in size. It is original to 1948 and NOT a recent reproduction. It is signed in the lithograph stone with Gruau's iconic initial signature. It is in A+ condition and is custom matted in a white 16 x 20 inch mat and works perfectly in a standard size frame. Please allow time for custom matting.
Matted 1949 Vintage French Lipstick Advertisement Print by Rene Gruau