This original 1951 French vintage lipstick advertisement is for Le Rouge Baiser, better known as the "Red Kiss...without hesitation". The lipstick was groundbreaking at the time as it was the first long lasting lipstick. It became highly coveted as it was the lipstick preferred by Audrey Hepburn! It was rumored to cross the Atlantic to highlight the lips of Miss Hepburn herself! The advertisement was illustrated by the famed graphic artist Rene Gruau. Gruau was a highly stylized illustrator whose work has become iconic with its simplicity and its graphic design. This image of the blindfolded woman with hot red lips is an iconic Gruau image that evokes the frivolity and narcissism of femininity. It defines glamour and sensuality with humor. This work is a prime example of the French propensity for style, flair, and pizzazz in mid-century advertising art. It was originally published in a French periodical. The vintage print is 8.75 x 11 inches in size. Signed by Gruau. A+ condition; customs matted in a neutral 16 x 20 inch mat that works perfectly in a standard size frame. Please allow time for custom matting.
Matted Vintage Mid-Century Lipstick Advertisement Print by Gruau