This is a magnificent 256 page book, with a 15 page introduction outlining 'The Purpose of this Book'. There are dozens of beautifully decorated pages which cannot all be shown here.
The Table of Contents is as follows: Notes on Typographic Arrangement The Anatomy of the Book Old Style Types. 1-72 - Related Decorations for Old Style. 57-72 Modern Types. 73-122 - Related Decorations for Modern Types. 109-122 Types of Classic Design and Heavier Face123-172 - Related Decorations for Types of Classic Design and heavier Faces. 159-172 Foreign Language and School Book Style Pages. 173-192 Dramatic Composition. 193-195 Genealogical Composition. 196-197 Limit Notices and Dedications. 198 Bibliographical Composition. 199 Style Pages for Captions. 200-201 Style Pages for Topical Analyses. 202-203 Index pages. 204-208 The last pages being devoted Styles for Commercial Printing, 209-256. These last pages cover everything from styles for Bank Statements to Calendars to Price Lists.
This book was 'Prepared to aid Users and Producers of Printing in securing Greater Unity and Real Beauty in the Printed Page'. It was produced by Mergenthaler Linotype Company in Brooklyn, N.Y. in 1923.
Worth quoting, "The staffs of many printing offices lack any one with sufficient technical knowledge and creative feeling to originate pages beyond the commonplace. As a result, the output suffers from uninspired monotony...." If you are a true lover of typography and not computer generated mediocrity, you will love this book.
It is in mint condition except for the tiniest rubbings on the front cover which you cannot see in most light. My photo does not do it justice. The size is 9.5" x 12.5". As always, thank you for looking.
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