This is the first showing of the typeface, Deepdene, drawn by Frederic W. Goudy, well known among all the classic typeface designers like Caslon and Bodoni. .
It was produced by the Lanston Monotype Machine Company located in the Monotype Bldg., Philadelphia, PA. It was available exclusively on the monotype for machine and hand composition in a variety of sizes from six to sixty point. There is a time stamp on the front which shows that it was received at 11am on the 15th of March,1930 by a company on West 18th Street in New York whose name I can't read.
One of the many tributes paid to Goudy was by George W. Jones , a distinguished English printer as is as follows: " Fred Goudy has never done anything to hurt typography."
This is a special piece written not only by Goudy but by those who understood the beauty of a perfect typeface. When typography was, and the faces therein, relegated to the computer the subtleties of many of the faces were lost and, to be blunt, vulgarized. I have always been a lover of beautiful type and to look at the aborted lines of some of these old faces is quite depressing. "Simplicity is the last thing learned. It comes from simple thinking, not from a conscious attempt to be simple."