Posted in Events

by Ruby Lane

It’s the middle of July, and in less than five months, Christmas will be over!  If you haven’t started your Christmas shopping, time is running out.  Take, heart, though, you have a chance to raise your Christmas consciousness with the fantastic concept of Christmas in July. If nothing else, this unofficial but very popular holiday signifies our need to think cool during what can be one of the hottest months of the year.

How The Grinch Stole Christmas! By Dr. Seuss 1957 Random House First Edition

How The Grinch Stole Christmas! By Dr. Seuss 1957 Random House First Edition

Merry Christmas and Happy New Year background with Santa Claus Hat on the tropical beach near ocean in Hawaii

For those eager to deck the halls, there is an official Christmas in July Festival in West Jefferson, North Carolina.  They have an official website.  This year’s festival took place July 1st, with kickoff events starting July 30th.  Needless to say, the festivities cover all things Christmas. The festival location in Ashe County, North Carolina is known as the United State’s number one Christmas tree producer.

Photo via http://christmasinjulyinfo.ipage.com

Photo via http://christmasinjulyinfo.ipage.com

Photo via Wikipedia

Photo via Wikipedia

There is a 1940 movie title “Christmas in July” starring Dick Powell. The origins of the holiday are unclear, but some give credit to a group of Irish tourists visiting Sydney, Australia’s Blue Mountains in July for starting it.  The HolidaySpot.com gives a good history of the holiday as well as ways to celebrate which include decorating artificial trees, singing carols, and exchanging gifts.

Vintage Krebs Glass Christmas Tree Ornaments

Vintage Krebs Glass Christmas Tree Ornaments

Mixed Box of Shiny Brite Christmas Tree Indent Ornaments

Mixed Box of Shiny Brite Christmas Tree Indent Ornaments

Vintage West Germany Matte Peach Glass Christmas Tree Ornaments

Vintage West Germany Matte Peach Glass Christmas Tree Ornaments

Elsewhere, Christmas in July weddings, complete with Christmas decorations and Santa’s sleigh, are very popular.  It’s no accident that Hallmark debuts its new collectors’ ornaments in July, and other main retailers begin displaying Christmas kits and decorations during July.

Festivals and celebrations vary around the world, but Christmas in July is an international concept.  Australia and similarly situated countries began to celebrate it because the winter is in full swing during July in countries below the equator.

Christmas tree and Santa hat on perfect beach, New Year celebrating
Limoges porcelain Christmas cup saucer by A. Lanternier

Limoges porcelain Christmas cup saucer by A. Lanternier

Hard-To-Find Fire King Snoopy Noel Mug ~ 1958

Hard-To-Find Fire King Snoopy Noel Mug ~ 1958

Ucago Japan December Poinsettia Cup and Saucer Set

Ucago Japan December Poinsettia Cup and Saucer Set

Spode China: The Victorian Christmas Series:

Spode China: The Victorian Christmas Series: “The Skater” Plate No. 2

Retailers caught on fast to the benefits of celebrating a cool holiday during a hot month.  Even during the 60s and 70s, lots of newspapers advertised special sales and restaurants offered Christmas in July discounts. There are lots of opportunities for bargains during the whole month of July, and right now, the Ruby Red Tag Sale is your place to shop. So, get your digital shopping shoes on and a very Happy Christmas! You can shop the 50% Ruby Red Tag Sale NOW!

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