Evaluating the January Ruby Red Tag Sale

Ruby Lane had a Red Tag Sale on January 12 and 13. I sold two red tag items on Friday before the sale and 5 red tag items during the sale. I had 12 items on my wish list during the sale.

How did the sale help my shop? Why do I always participate in the red tag sales? Sales help to drive business. The sales bring new customers to my shop.

On Monday, January 14, I reworded some item titles. Glasbake Mickey and Minnie Disney Mug became Mickey and Minnie Disney mug and the mugs sold. Four White Kimberly Mugs became Fire King Kimberly Mugs and they sold. I took some older red tag items and they joined my sale items with a lower price. I also listed two new items and they sold on Monday. Some buyers look over the weekend but shop during the week.

The week after the sale was busy with 18 items selling from January 14 to January 20. One red tag buyer returned to buy two more items. An overseas buyer purchased 11 mugs and requested Priority Mail but not in the large flat rate box. A regular sturdy box was deeper and had more room. My busiest day was Friday, January 18. Perhaps some of my customers took the day off for the long holiday weekend. Some of the items that sold would be great for February gifts.

On January 21, a holiday, my wish list had 21 items. I do expect more sales before Valentine's Day. Many wish items are pink, red, or white in color. Ruby Lane has many great gift items for every holiday!

Here are two graphs, of items sold and shop visitors by date.

I encourage all shops to participate in the Red Tag Sales. You are able to choose the items and more people will visit your shop. Traffic remains heavy after a sale.

Noel Merkel

Chessie & Nestor Go Antiquing


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