875MM Consumers Have Shopped Online: 40% Increase in the Past Two Years – Global Marketing Survey by Neilsen
More than 85% of the world’s online population has used the internet to make a purchase – increasing the market for online shopping by 40% in the past two years – according to
the latest Nielsen Global Online Survey on internet shopping habits.
Globally, more than half of internet users have made at least one purchase online
in the past month, according to Nielsen.
“When The Nielsen Company conducted its first global survey into internet shopping trends two years ago,
approximately 10% of the world’s population (627 million)
had shopped online,” said Bruce Paul, VP, Customized Research, Nielsen US.
“Within two years, this number has increased by approximately 40% (to 875 million).”