Posted in Interviews, Shop Spotlight

by Ruby Lane

Sondra Krueger specializes in a lot of things but first and foremost – she is a Mom, wife, and lover of all things FUN! A Ruby Lane shop owner since 2012, Sondra likes to exhibit at antique shows, doll shows, UFDC doll conventions, and previously had shops in Southern California. On Ruby Lane, she specializes in antique doll furniture. You can see Sondra and her husband Ken and two sweet pups Roxie and Sophia at the upcoming UFDC 67th Annual Convention – in fact she is on the road right now in her larger than life traveling coach. We had the opportunity to chat with Sondra for a Shop Owner Spotlight.

Sondra Krueger Antiques on Ruby Lane 

https://www.rubylane.com/shop/sondrakruegerantiques

RL: We find most doll people didn’t venture out in the beginning to sell dolls – it just sort of ‘happened’. Do you remember the moment or way you started in dolls?

SK: I went to a show, bought an antique doll house & an antique tea set. I had already been collecting antiques for a long time however, this became a new love for me.

Sondra's inventory - it's a dollhouse and miniature lover's dream!

Sondra’s inventory – it’s a dollhouse and miniature lover’s dream!

A snapshot of Sondra's booth at a recent show

A snapshot of Sondra’s booth at a recent show

RL: What do you personally have in your collection? Do you focus on one doll segment or have a little of everything?

SK: I love antique dollhouses, antique doll furniture, anything antique Christmas. I also have a few dolls and dolls as accessories in my shop.

Antique Christmas Bisque Head Large Girl on Sled

Antique Christmas Bisque Head Large Girl on Sled

Pair of antique French Provincial polychrome decorated corner wall cabinets

Pair of antique French Provincial polychrome decorated corner wall cabinets

RL: What is it about working in dolls that inspires you the most?

SC: I’ve been in customer service most of my life & people are important to me. Being able to help them in their collecting efforts is great. It’s about having something that someone loves & appreciates, it becomes a story of where they got it, when, etc. And we’ve done a lot of repairs, given advice, appraisals, referrals to other dealers, all at no charge. It’s about making the hobby more fun.

Antique Viennese Austrian miniature Enamel & Bronze double screen

Antique Viennese Austrian miniature Enamel & Bronze double screen

Antique Mechanical Carousel with Rare Animal Figures for Au Paradis des Enfants

Antique Mechanical Carousel with Rare Animal Figures for Au Paradis des Enfants

Antique French Gottschalk Miniature Dollhouse Blue Parlor Furnishings Roombox

Antique French Gottschalk Miniature Dollhouse Blue Parlor Furnishings Roombox

RL: What is one of your favorite stories of selling a doll or accessory on Ruby Lane?

SK:Providing very quick shipping to someone who needed something like yesterday. Usually for a doll club gift exchange or program.

Antique German Gottschalk Red Roof large doll house c1912

Antique German Gottschalk Red Roof large doll house c1912

Antique Gottschalk Large Exceptional Blue Roof Doll House

Antique Gottschalk Large Exceptional Blue Roof Doll House

Antique Rare Lithographed Reed Gutter Doll House c1910

Antique Rare Lithographed Reed Gutter Doll House c1910

RL: Can you share with us a great tip for doll care? A ‘doll hack’ if you will.
There’s a tool called a brad driver. It holds nails inside of it so you can more easily hang items in doll houses.
Sondra and Ken's sweet pups, Roxie and Sophia travel on the road to shows across the country.

Sondra and Ken’s sweet pups, Roxie and Sophia travel on the road to shows across the country.

Antique German Christian Hacker House

Antique German Christian Hacker House

RL: Anything you want to share that might be surprising about you?
SK: I used to be a customer service manager for a large utility, supervising & managing about 180 people, 5 departments. My area was Beverly Hills, Santa Monica, West Hollywood, Culver City & the studios. An exciting area to work in & to be spoiled with all the great shopping & restaurants.
RL: Favorite selling story:
SK: Basically I love helping someone that is housebound find that perfect “something”. And because they don’t purchase online or go to shows, giving up something for them that you thought you’d never part with.
Sondra will be arriving in style to the upcoming UFDC Doll Convention later this month!

Sondra will be arriving in style to the upcoming UFDC Doll Convention later this month!

Watch for Sondra and her husband Ken on the freeway to a show near you!

Watch for Sondra and her husband Ken on the freeway to a show near you!

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One Response to “Shop Owner Spotlight with Sondra Krueger Antiques”

  1. Mary Ann Wilson

    Oh my, Sondra certainly excels at choosing inventory and at presentation, her wonderful and unique offerings look delightful and would get my attention at a show. Her Ruby Lane shop is enchanting, I just enjoyed a pleasant stroll through Sondra Krueger Antiques and I wished my mom was with me the whole time, she loved dolls and collected many in her lifetime. I must say that Sondra’s home away from home is quite a land yacht, what fun to hit the road in luxurious style, all the comforts of home, even Roxie and Sophia! Thank you Ruby Lane for another fab edition of Spotlight 🙂

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