Pinterest - Be Sure To "Share the Love"

Pinterest appears to be the ultimate marketing tool at first glance. Everything you pin has the potential to be repinned by your friends, and their friends, and their friends etc until someone, somewhere along the line might follow the pin to your shop and make a purchase. With the right keywords in the little comment box it also has the potential to be found and shared by random strangers as they search for "Victorian Decor" "Art Deco" and other specific keywords. It's easy to consider jumping in with both feet first and creating a board or two that you can pin your entire shop contents to but first we have to read the User Guidelines.

One of the user guidelines on Pinterest reads thus:

"Avoid Self Promotion

Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion."

This is where the Stealth Marketing comes in. I am unaware of how Pinterest may track someone that is pinning hundreds of items from one shop but in order to make it look less like self promotion and more like sharing ones passion I have come to the conclusion that creating multiple boards, seeded with a variety of items from various places on the net and other Ruby Lane shops which you then intersperse with your own items is the way to go. For example, when I started on Pinterest I started a board called "Victorian Decor" for all the decoration ideas I might later use in my house. I also have a board called "Gorgeous Glass". Instead of pinning all my items into the glass board I pinned some Antique Cake Stands into the Victorian Decor board.

I feel that this method will not only spread out your items it will also help you promote your friends' shops and gives potential searchers a wider range of ideas for the use of the items you are pinning. If a lover of Victorian items were to search Pinterest I suspect EAPG is not a word they would be looking for, but finding a Victorian Cake stand and falling head over heals for it is another story.

Helen Gilbert

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