1956 Ads - FALSTAFF Beer ~ "When picnicking..." / McCORMICK Seasonings (on reverse)

Collectibles : Breweriana : Advertising : Paper : Beer, Brewery : Food

$12 USD
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This full-colour, vintage beer ad features a picture of a smiling couple enjoying a picnic date (note the young lady's three-strand pearl choker). The man is opening a can of beer (no pull tabs back then) taken from an overflowing, red Falstaff cooler in the middle of the plaid rug. This (alcohol-fuelled?) romantic vignette is framed by the outline of the brand's label logo crest.

The ad copy for the Falstaff Brewing Corporation of St. Louis, Missouri states that "The Choicest Product of the Brewers' Art" is a "welcome way to top your day outdoors".

Or, if one prefers, the reverse features an ad for McCormick ("The House of Flavor") and their range of spices and seasonings - "Packed in decorative glass shakers ... a gay array for more flavorful meals indoors and out". These little bottles from "America's foremost spice house" were a familiar kitchen staple.

This LARGE 1950s advert measures 14" x 10 1/4" (approx.). The image of this piece of advertising memorabilia / ephemera has been accommodated completely by a large-format scanner. This Fifties print ad is in very good condition and is eminently suitable for framing.

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Item ID: 21108-12