At Ruby Lane, we understand that you want to know who it is that you are purchasing from. We know that you want a buying experience that is not only pleasant, but rewarding. This Shop Profile page is designed to give you an overview of this particular Ruby Lane shop, so you know you can shop with confidence.

Heart of Jewels Profile

Ruby Lane Shop Rating: Gold
Member Since: January 2012
Ruby Lane Exclusive: Yes
Items Added in Last 7 days: 1
Total Number of Items: 386
Jewelry: 386
The Ruby Lane Advantage - Quality Assurance
Every Ruby Lane shop is pre-screened by our in-house team of seasoned art and antiques professionals, and must meet specific quality and professionalism standards before opening for business. This means more security for you. All open shops are required to follow an ongoing, standard set of quality guidelines to help ensure that all items you see for sale are genuine, and accurately represented.

Ruby Lane Shops are some of the most respected e-commerce shops on the Internet, and we've designed a rating system so you can buy with confidence from any Ruby Lane shop.

To help insure buyers' confidence, we've developed a rating system based on completed sales as follows:

Platinum: 1000 or more sales
Gold: 100 or more sales
Silver: 25 or more sales
Bronze: 5 or more sales
New or Unrated: Fewer than 5 sales. All of our shops, whether rated or not, must adhere to the same strict quality guidelines in order to remain open on our site. All new shops are unrated.

Our Service Pledge
We have been part of the Ruby Lane family of shops since 2006 when we opened our first shop, Eternal Fine Jewels, which offers our Vintage/Antique collection as well as our Artisan jewellery--a jewel piece for every taste!

Polite and friendly customer service are our priority and customer satisfaction is #1. We have been in the jewelery business for many years and have many wonderful customers worldwide. Our business has been built on trust, honesty and respect.

In our descriptions, we outline everything in detail which include dimensions, type of gemstones and karat markings.

All pictures are taken in natural sunlight to capture the true colors of each gemstone.

We are in constant communication with you from the time of sale until the jewelery is received and you are 100% satisfied with your purchase.

We invite you to visit our Facebook Page, Rainbow Trinkets, that is updated daily with jewelry trivia, trends, humour, historical facts, gemstone information, etc.

This shop sells Exclusively on Ruby Lane
What does this mean to you?
Shops are considered Exclusive if Ruby Lane is the only online venue through which they sell items that would qualify on Ruby Lane (with the exception of auctions and the Ruby Lane family of sites.) Shops who choose to make Ruby Lane their exclusive online sales venue for qualifying items receive various promotional benefits.