What is Advanced Image Processing?
Advanced Image Processing (AIP) is a new feature that provides every Ruby Lane shop with the opportunity to make a great first impression with item pictures.
Why has Ruby Lane added Advanced Image Processing?
It's no secret that items with great photos sell better than those with less than stellar photos. We also know that creating professional-quality item photos is not always easy. Our goal is for buyers to see a selection of wonderful item photos the moment they land on the site. Photo improvements make for a much more exciting and rewarding buying experience, and can lead to more sales for our shops.
What if I already use professional photographs?
We know that some shops already have beautiful item pictures. However, not all pictures have transparent backgrounds.
In order for our site to move forward and introduce new technologies and features, we must process images to a specific standard.
Once most images are being processed on Ruby Lane, we can introduce more search related features, such as Search by Color.
Buyer Control of Background Color was recently introduced, and now buyers are able to view processed items on a wide variety of background colors.
What happens during processing?
- Images are hand-edited.
- The background, which may include additional items, shop name, or watermark, is removed from the image.
- Only the item for sale will be visible.
- The image background becomes transparent and can be viewed on different background colors.
- The image is resized to fit inside a 1024 x 1024 pixels square without being cropped if too tall or wide.
- Image brightness is adjusted if necessary.
- The image file type becomes a .PNG.
Backgrounds can only be changed for images that have been processed with Advanced Image Processing. Items are always displayed within your shop using the background you selected on your Item Backgrounds page, while Ruby Lane selects colors for site-wide displays such as Featured Items on the Ruby Lane home page.
Will Advanced Image Processing clean up my photos?
No. Advanced Image Processing does not involve cleaning-up your item pictures. Flaws, soiling, defects and fine details will not be affected by Advanced Image processing.
Can Advanced Image Processing remove surface reflections or patterns seen through glass items?
No. Advanced Image Processing cannot remove reflections seen in mirrors or silver, nor can it remove patterns or images seen through glass items. Please be aware of these reflections or patterns when taking your original photo.
Will Advanced Image Processing change the color of my item?
No. Advanced Image Processing removes backgrounds and extraneous detail such as applied text but aside from necessary brightness adjustment, it does not make any changes to tone, color or other attributes of an image.
The removal of the original background can have the appearance of changing tonal quality, with the temporary contrast of a white background.
How do I use the Advanced Image Processing tool?
To use the Advanced Image Processing Tool:
New Items: Select the Request Advanced Image Processing for Primary Picture check-box below the pictures section to have your first image processed. (for new listings, placement on Today's Arrivals begins when the image has been processed and accepted)
Existing items: Use the new Image Processing Tool found in the Shop Info section of your Shop Owners' Home Page to select the images you want to process.
- If you'd like to swap out the first image or upload a new one, you have the 30 minutes to do so after the item is added or submitted for AIP. After that time, the image that is first in your listing will be submitted to Advanced Image Processing and your pictures cannot be re-ordered, replaced or deleted until Advanced Image Processing is complete.
On your shop's Advanced Image Processing page, you can choose to have processed photos automatically replace your original photo, or inspect the image prior to having it replace your original photo.
Even though your items are auto-accepted, you have 7 days to request a free re-do of your image if the editing was not done correctly. See your auto-accepted items on the 'Done, available for review' tab.
Show both processed & original photos
Once an item image has been processed, you have the option to display both the processed and original photos to shoppers. Showing your original and processed pictures means the processing of an item image automatically allows for up to 10 images for each item.
Only show processed photos
Once an item image has been processed, you have the option to display only the processed photos to shoppers. Your original photos will not be shown.
Only show original photos
Once an item image has been processed, you have the option to display only your original photos to shoppers. Processed photos will not be displayed inside your shop.
Will my item be for sale while the image is processing?
Your original image will remain in your shop and will be available for sale while your image is processing.
When do items appear on Today's Arrivals and This Week's Arrivals?
Placement within Today's Arrivals and This Week's Arrivals on all pages outside of your shop begins when Advanced Image Processing has been accepted for the item.
Placement within This Week's Arrivals and Today's Arrivals on pages inside your shop begins when the item is added.
How long does Advanced Image Processing take?
We try to process pictures within 24 hours, but may take longer depending on the current volume of image processing requested by Ruby Lane shops.
How will I know when my images have been processed?
When your item pictures have been processed you will see a blue banner near the top of all of your non-public Ruby Lane pages, which indicates "Advanced Image Processing
images are ready for review". The banner includes a clickable link to your Advanced Image Processing page.
On your Advanced Image Processing page click the 'Done, available for review' tab to review the completed items. You will be able to Accept the pictures if they have been edited correctly, or Reject them if you would like to take advantage of a free re-do.
Can I edit my accepted photo?
No. If you edit your primary photo and replace the processed picture, you would need to submit the picture to be processed again, which will result in an additional fee.
Once your image has been processed and returned for your review, you will be able to reject it for a free re-do, but you cannot edit the photo while it's being processed.
What happens if my photo is not suitable for processing?
Be sure to check your primary item picture prior to submitting the picture for Advanced Image Processing. If your picture has any of the following attributes, it is possible the results will be less than satisfactory, and you might want to consider replacing your primary picture with a more suitable one:
- Image becomes smaller when enlarged on the item page
- Item is not in focus
- Item has bright spots from camera flash or direct sunlight, which is especially noticeable when an item is bright white, and on some jewelry pieces made of polished metal, faceted gemstones and other reflective materials
- Item is transparent and is photographed on a colored or patterned background
- Item is not completely visible
Fees for Advanced Image Editing are charged at the time the picture is submitted for processing. Ensuring that the item is properly displayed to show its attributes or intended uses is the shop owner's responsibility.
My shop is not yet opened, can my pictures be processed?
Item pictures are processed for shops only after they are opened on Ruby Lane.
What are the current fees for Advanced Image processing?
- 9 cents for items sent to AIP while items are being added to the shop*
- 39 cents for items sent to AIP after items have been added to the shop
* Shop accounts that registered starting January 1, 2014 will have primary item pictures sent to AIP at the time items are added.