Pulp fiction or pulp magazines ("the pulps") were widely published from the 1920's through the 1950's. Street & Smith were a well known publisher of dime novels and also published weekly western and detective pulps. The first romantic fiction pulps started May of 1921 and soon were the best selling pulp magazine for Street & Smith. Love Story magazine (featured here) had a steady 15 cent per magazine price from 1921 to 1936. In 1937 the price was cut to 10 cents because of the depression. Then, in the 1940's (just before the end of the magazine) the price went back and forth from $.10 to $.25.
This October 17, 1942 edition sold for Ten Cents. It is great condition given the age. It measures 6-3/4" wide by 9" high. There is roughly 1/2" tear at the top binding, but the magazine itself is still together. This is a fun piece of history!