Program for Billy Rose's Aquacade New York World 's Fair 1940

Souvenir program for Billy Rose's famous Aquacade of 1940 for the New York World's Fair. "Thirst asks nothing more" proclaims a Coca-Cola ad. Marion Hutton, sister of Betty Hutton, is striking in her Chesterfield ad. Pabst graces the back cover. The Aquadonis in 1940 was Larry "Buster" Crabbe. Crabbe's female counterpart was swimmer Eleanor Holm, whom Rose married after divorcing Fanny Brice.

Published by the supreme showman Billy Rose himself, this 32-page book is 8 3/4" x 11 1/2" and staple bound. It has wonderful graphics throughout. It is in very good condition with no tears or writing inside.

The Aquacade began in 1937 at the New York Exposition and continued continued with yearly changes as a part of the New York World's Fair. A version was also offered in San Francisco in 1940.

The Aquacade was a major accomplishment for Rose who was fancied the Flo Ziegfeld of his day.

Item ID: 841