Circa 1969 or 1970 geranium print silk shift dress from Tanner of North Carolina is unworn deadstock with the original tags still attached. The bold print features clouds of red flowers with green centers and stems floating on a white ground, and is a wonderful example of the “fantasy prints” the company, long noted for its florals, was producing at the time.
The silhouette—sleeveless and straight-cut, with rounded V-neck in front and back and a waist-cinching self-fabric sash--makes it wonderfully easy to wear, while the crisp hand of the slubbed silk fabric keeps things perfectly polished.
The dress closes in back with a nylon zipper and is lined with sheer white satin. It is very nicely made, with a combination of pinked and serged seams and lace tape at the hem.
Label reads “Tanner of North Carolina” and is sized a vintage 10. The paper hang tags (attached to the zipper pull) indicate that the fabric is 100% imported slubbed silk and should be dry cleaned.
Based in Rutherfordton, NC, Tanner was launched in 1954 as the retail division of Doncaster, with Dorothy Cox as its dress designer. Cox remained at Tanner until the late 60s; designers in the 1970s included Melba Hobson and Marga Tietje. Please see photo #8 for a 1969 Tanner ad showing shift dresses in floral prints, which retailed that year for between $36 and $60, the equivalent of between $230 and $383 in modern currency.
Exact measurements of this dress are: Bust 36”, waist 32”, hips 36”, and length (top of right shoulder seam to hem) 37”. The sash is 2.5” wide and 51” long. Pristine condition.
Proud Member of the VFG Vintage Fashion Guild
Item ID: fv117
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