Vintage late 1950s “Smoothie” rayon satin button-down skinny tie from the Schreter Neckwear company features an all-over jacquarded pattern of what look like oscillator readings, in fuchsia on a clay pink ground. The design is accented by tiny trios of triangles in black and white, and enriched by a single, scrolling ribbon tonally jacquarded down one side.
The label (which is also a loop for the small blade) reads “Smoothie Button-Down Tie, Put Small End Thru Here, US Pat No 2,813,273, Wear with Blue or Grey Suit, Made by Schreter”.
Baltimore-based Schreter Neckwear was founded in 1894 by a Hungarian immigrant whose son, Abraham Harvey Schreter, expanded the company tremendously while keeping it in the family through most of the 20th century. Schreter manufactured ties for everyone from department stores like Bloomingdales, J.C.Penney and Julius Garfinckle to Coca Cola, the New York Stock Exchange, and the Smithsonian Institution.
Introduced as one of the company’s trademarks in 1953, the “Smoothie” tie was meant to be a nearly wrinkle-proof tie, as the following jingle attests:
For the kind of a fellow who’s smart and neat A ‘Smoothie’ necktie can’t be beat You can buy a ‘Smoothie’ necktie and wear it every day Take it off and hang it up and the wrinkles go away.
Abraham Schreter patented the “Button Down Necktie” in 1957; please see photo #7 for an ad from a 1958 LIFE magazine for his invention.
Measuring 54” long by 2.5” wide across the front blade, this iconic necktie is in excellent condition.
Proud Member of the VFG Vintage Fashion Guild
Item ID: austm109cc