Advertising Coin / Token $.50 off, 1927 Shoe Store Opening, Featuring Florsheim

This piece of Americana advertising is 1 2/8" across and has a good heft to it. I don't know what kind of metal it is made from but it is black with touches of golden coloration on some of the letters. It may be iron that had a gold colored wash covering it.This is the discoloration you see in the photographs. The letters and numbers are still well raised and easy to read on both sides. The front interior circle reads:

THIS COIN IS WORTH 50 (cents) ON A PAIR OF MEN'S OR BOY'S SHOES

The front exterior circle reads:

FEATURING FLORSHEIM SHOES IN OUR MEN'S DEPARTMENT - COIN GOOD UNTIL MAY 1;1927- Just below this, even further toward the outside edge is the manufacturer of the coin. I give an even closer enlargement of this detail in the second photograph here, but honestly it is so small it is hard to see that it is even there with the unaided eye. The state, New Jersey is the only thing I can clearly decipher.

The back interior circle reads:

DOUTRICH'S MEN'S SHOES $ 5.00 - $ 7.50 FLORSHEIM $ 10.00 BOY'S SHOES $3.00 - $4.00 - $5.00 a stylized graphic of five rays emanating from a central point fills the bottom.

The back exterior circle reads:

OPENING OF DOUTRICH'S SHOE DEPARTMENT - FOR MEN AND BOYS -

I am sorry to say that I do not know what city or state this store was in. However I can tell you that the average wage in 1927 was about $.85 cents an hour. Most men worked 10 to 12 hours a day to bring home between $8.50 to $10.20 a week.So it must have been an upscale establishment.

Item ID: RL- 020113392


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$18 USD SOLD

Siemers Rafter Room


Margaret Siemers, South Central, PA   

I was surprised by what I found in my attic; I am sure you will be too.

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