This retractable sewing tape is in a square textured gold metal case, it features advertising for Macfarlane Lang & Co's, Rich Tea Biscuits on a red ground on one side. On the other side "Granola" Digestive Biscuits by the same company, on a deep blue ground, both are protected under celluloid. It also has the Royal Crest , By Appointment to H.M. The King. It would be from the 1930s and measures 1 1/2" across, the cloth tape is red on one side with the measurements, and has advertising on the other for "Granola" The Finest Of All Digestive Biscuits, this is repeated along the length of the tape which still works very smoothly. The condition is excellent except for a little tarnish around the sides of the case, nothing to worry about, the design areas are excellent on this nice old advertising tape. A great addition to any collection. Please be sure to click on photo for an enlargement and more pictures, so that you can really enjoy this great item. Thank you for shopping with us and please take a minute or two to check out some of our other treasures, and come back to visit anytime, you are always welcome.